Business Department

The Business Department is the largest department at Hof University with approximately 1,570 students. Here you will learn to solve economic and legal problems with scientific methods.

As a student, you learn to take responsibility and to solve tasks in a goal-oriented and sustainable way. This requires confidence in the choice of methods and decisiveness.

Therefore, in addition to a high standard of professional knowledge, we place great value on personality-building key qualifications. We understand key qualifications as self-responsibility, team and leadership skills, intercultural understanding and appropriate behavior, the ability to present and the mastery of at least one world business language - preferably acquired through experience abroad.

Our study programs

Bachelor's programs

Business Administration (B.A.) with specialization areas

Business Law (LL.B.)

International Management (B.A.)

Economic Psychology (B.Sc.)

Economic and Organizational Sociology (B.A.)

In the study programs International Management and Business Administration, you can obtain a double degree in cooperation with partner universities.

Master's programs

Supply Chain Management (M.Sc.)

Marketing Management (M.Sc.)

Human Resources and Labor (LL.M. / M.A.)

Global Management (M.A.) (taught in English language)

Digital Business Management (M. Sc.)

Advanced Psychology (M.Sc.)

AI-driven Supply Chain Management (taught in English language)

Professors and teachers

Find out more about the professors and teachers of the Business Department

Student marketing project: Image film „Hof University“

The "Sectoral Marketing" course was about planning and implementing sector-specific advertising measures. The education industry was chosen as the sector. The first task was to carry out a competitive comparison, i.e. how is marketing carried out by comparable universities within a radius of approx. 200 km?

A critical examination of the marketing concepts should finally lead to the creation of an own concept, the final result of which is a short commercial.