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Business Department

Economic Psychology B.Sc.

Increase sales and employee motivation at the same time? Explaining and influencing the purchasing decisions of customers or the behavior of people in work groups?

These are everyday questions in the economic environment to which pure business administration no longer provides sufficient answers.

In our course of studies you will therefore learn the basics of business administration as well as economics. At the same time, you will also learn to transfer findings from psychology to the corporate context and to use them for this context. 


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The interdisciplinary Bachelor's program in Economic Psychology imparts both the knowledge of business and economics as well as current findings from psychology. In addition, the methodological and statistical orientation lays the foundation for independent, structured problem analysis.

At the end of your studies, you will see yourself as a psychologist who is qualified to act efficiently in a company from a business management point of view. You do not judge a company solely by its sales figures or production processes, but you can also visibly and measurably shape the working climate and the dynamics of employee groups.

Furthermore, in the context of applied behavioral research, you will have a sound methodological knowledge and gain initial confidence in dealing with quantitative and qualitative empirical methodology. Finally, you will become familiar with the basic features of psychology and understand the science of human thought and action, so that at the end of the program this will qualify you for further, more in-depth courses of study in both psychology and business administration. 


Introductory stage

  • Human Resources and Organizational Management (E)
  • Business Mathematics
  • Statistics I
  • Fundamentals of Business Law
  • Basics Marketing and E-Commerce (E)
  • General Psychology I
  • Presentation and Moderation
  • Introduction Digital Business (E)
  • Introduction Accounting
  • English I
  • Introduction to Business Administration
  • Fundamentals of Social Psychology
  • General Psychology II

Area of specialization

Elective module

  • International Project
  • Module according to § 4 paragraph 2 SPO

Mandatory modules

  • Fundamentals of Corporate Finance
  • Statistics II
  • Statistics with R
  • Motivation and Action
  • Biological Psychology and Neuropsychology
  • Differential psychology and aptitude diagnostics
  • Fundamentals of Economics
  • English II
  • Industrial and Organizational Psychology
  • Fundamentals of Procurement, Production and Logistics (E)
  • Developmental and educational psychology
  • Quantitative research methods
  • Clinical Psychology
  • Project Management (E)
  • Labor Law
  • Human Resources Development (E)
  • Qualitative Research Methods
  • Interviewing, mediation and conflict management
  • Employee management (E)
  • Psychological test procedures and test construction
  • Health Psychology
  • Psychological research seminar
  • Experimental Practice


  • Practical semester
  • Bachelor thesis


For your career entry, there is therefore a wide range of job opportunities such as:

  • HR Manager / Personnel Officer / HR Business Partner
  • Personnel Marketing Officer 
  • Personnel consultant / personnel developer / training officer
  • Management consultant / Consultant
  • Change Manager / Organizational Developer
  • Public Relations Manager
  • Product Manager / Project Manager / Key Account Manager
  • Media consultant
  • Market researcher
  • Marketing manager 
  • Social media consultant
  • Trainer/ Lecturer/ Speaker
  • Mediator/Coach 
  • Psychological consultant

On an individual level, you will know how to use the knowledge you have acquired in your studies in management positions to provide optimal support for your employees, just as we would like to support you in your studies!

Current news

Here you find current news of the study program.

Economic Psychology

Degree awarded
7 semesters
Winter semester
Application period

Winter semester: May 1 - July 15

Tuition fees
Language of instruction

Campus Hof

The campus is the management and administrative center of the university. Here you will find the university library, high-tech laboratories and university sports facilities.

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