Master in Digitalization and Innovation (M.B.A.)

Programm objectives


You already earned a Bachelor and gathered some professional experience? You would like to use your creative potential in your future career and make an impact as a leader? Our M.B.A. program in Digitalization and Innovation accommodates creative and dynamic business practices as well as traditional management elements.

The modules of the Master’s program are designed to provide a comprehensive skill set that matches the disruptive nature of 21st century markets. They connect innovation management and ideation with digital aspects such as data security, data analytics and digital business models.

To make these learnings applicable on a leadership level, we also share our knowledge and expertise about strategic and financial frameworks, project management and other leadership topics. Our teaching includes various modern methods such as cloud-based simulations, haptic management games and case studies. 


Fast facts


degree awarded

Master of Business Administration (M.B.A)
language of instructionfully taught in English language
duration4 semesters (2 theoretical, 2 practical)
application deadlines

April 15 - May 31 (winter semester)

November 05 - November 30 (summer semester)

academic dates including
orientation session

October 1 - March 14 (winter semester)

March 15 - September 30 (summer semester)

feesEUR 3,300 in tuition fees per semester (i.e. a total of EUR 13,200) plus approx. EUR
100 in student union fee per semester

Your benefits


With this Master’s program, you gain

  • an interdisciplinary skillset to utilize your creative potential at the intersection of digitalization and management,
  • the know-how to initiate practical innovations within a company or your own start-up,
  • excellent career perspectives, e.g. in innovation management, strategic management, consulting, or as a founder,
  • German language skills of at least level B1 at graduation.

In addition, you benefit from

  • an innovative and diverse mix of teaching methods - virtual learning, blended learning, simulations and case studies besides regular lectures,
  • development of your intercultural competence,
  • valuable work experience gained during the internship semesters.

Course structure


    • The standard period of study is 4 semesters.
    • The Master’s program contains 12 modules, 5 ECTS per module (4 basic modules + 6 core modules + 2 elective modules).

    • The first two semesters provide practice orientated theory (case studies, working in labs, excursions, expert meetings…).
    • The third and fourth semester is spent working as an intern in a company to gain more practical experience. The Master Thesis has to be written during this time as well.

    • After successful completion of the program, Hof University of Applied Sciences awards the academic degree Master of Business Administration (M.B.A.).


      Course outline

      Semester 1Semester 2Semester 3Semester 4
      • 4 basic modules
      • 6 core modules
      • 2 elective modules

      60 ECTS

      • Internship, 30 ECTS
      • Master Thesis, 30 ECTS
      120 ECTS in total


      Basic modules


      Strategic and Financial Framework

      The module aims at understanding the correlation between strategic management decisions and the financial framework of a company. Students will get to know strategic planning and budgeting in practice-oriented group assignments.

      Innovation Management

      Innovation Management teaches how new processes, technologies and business models are introduced and implemented in a company, while making sure the entire team are on board and support the changes.

      Traditional and Agile Project Management

      Students learn how to apply agile project management frameworks such as the SCRUM methodology, but also how to use more traditional, tried and tested methods to be able to choose the right framework for the right project.

      Applied Data Analytics, Artificial Intelligence, and Internet of Things

      The module teaches the concrete sources and use for data collected through sensors, devices and networks. It addresses the trajectory from collecting data to analysing it, integrating it and applying it in different systems.

      Core modules


      Digital Business Models

      Students will learn to design, develop and apply innovative business models in a company or startup in order to effectively make and grow a company's profits. The main focus will be on practical project work within the digital world.

      Cyber Security

      The main focus of this module will be on IT security standards and information security management systems (ISMS). The principles and goals of IT security will be taught as well as how to implement technical and informational measures within a company.

      Leadership and Change Management

      Students will get to know different leadership frameworks and principles and will discuss the difference between management and leadership. The module focuses on the soft skills required for leadership roles while taking into account cultural and other differences.

      Ideation Techniques and Digital Innovation

      The module creatively dives into different ideation techniques such as design thinking which can be used to develop products and services. Various aspects of teambuilding and personality to make the most of an idea will also be highlighted.

      Smart Production and Factory Planning

      The module will focus on Industry 4.0 in the context of factory planning. It will include the risks and benefits of automation, additive manufacturing, augmented reality and digital twins as well as take into account production processes.

      Supply Chain Management

      Students will learn to analyze and explain global value creation network designs and decisions and assess global value chains. The module addresses topics such as global sourcing and supplier management, risk management, IP management, global production and logistics footprint.

      Elective modules


      If you have a German language level of A1 at the point of admission, the modules German A2 and B1 are mandatory. Other elective modules may be passed as additional modules but will not count toward your degree and can be charged with an extra fee.

      Students having advanced German language knowledge on level B1 or higher are free in choosing two elective modules. German language B2 or C1 can also be selected as electives.

      Corporate Strategy and Controlling

      Students will get to know the basics of corporate finance and process strategies and will learn to evaluate risks. Based on case studies, they will learn about different schools of strategy and discuss specific issues that can come up at the leadership level.

      Quality Management

      The module guides students through various industrial quality standards and norms and equips them with methodological frameworks for quality management. Students of this module will learn how to use quality management tools and understand how quality management contributes to the success of the company.

      Procurement Management and Risk Management

      This module equips students with relevant knowledge of essential units (elements) of strategic procurement management as well as competence to create procurement strategies. This includes relationships in procurement, management of materials, structuring the procurement department, risk management and compliance as well as strategy concepts.

      Communication and Negotiation Skills

      This module takes students on a practice-based journey through negotiation processes. It includes cultural aspects in international negotiations and different negotiation styles and frameworks. Students will get to know the entire process, from guidelines for negotiations to developing strategies and tactics as well as being prepared for the post-negotiation phase.

      Industrial Marketing Strategies

      The module includes specialties, chances and risks of business-to-business marketing and strategic sales requirements: globalization and sales excellence, develop international product launch plans. Based on an international case study, the students learn about the structure of global product launch plans as well as different types of business-to-business marketing which are presented and discussed in the course.

      Industry 4.0 / Data Management

      Based on the fundamentals and definitions of Industry 4.0, students will learn to understand the technical requirements of vertical integration in production and transform machine specific data into abstract information for planning systems. They will also get to know how to procure and process the relevant data and understand approaches to evaluate the gathered data and use it to make planning decisions.

      Introduction into Business Management Systems with SAP

      The course shows the basic structure of Business Information Systems. Furthermore, the methods for adaptation to business processes and for configuration are explained principally. Commercial ERP systems for different company sizes are compared on the basis of selected criteria.

      Applied Economics and Research on the German Market

      This module highlights all facets of German economy, politics, education system, history, etc. and discusses approaches to cross-cultural communication in various settings. Students will research and get to know German Mittelstand as well as learn about ways to secure an internship in Germany.

      German Language A2

      If you have a German language level of A1 at the point of admission, the modules German A2 and B1 are mandatory. Other elective modules may be passed as additional modules but will not count toward your degree and can be charged with an extra fee.

      Students having advanced German language knowledge on level B1 or higher are free in choosing two elective modules. German language B2 or C1 can also be selected as electives.

      German Language B1

      If you have a German language level of A1 at the point of admission, the modules German A2 and B1 are mandatory. Other elective modules may be passed as additional modules but will not count toward your degree and can be charged with an extra fee.

      Students having advanced German language knowledge on level B1 or higher are free in choosing two elective modules. German language B2 or C1 can also be selected as electives.

      Internship and Master's Thesis


      A unique feature of our M.B.A. is that students spend the second year doing a practical internship in industry (e.g. in innovation management, business development, or project management). The Master thesis too is project-based and done in cooperation with a company. Thus, you can immediately apply your knowledge, gain profound professional experience and earn money at the same time.


      The 3rd and 4th semester are dedicated to an internship (30 ECTS) in a company and a practical Master's Thesis (30 ECTS). For entering the internship, all students have to prove at least the German language level B1.

      Master's Thesis

      • Application of the methodological procedures which were obtained and trained during the entire program.
      • The thesis should be written during the internship and should cover a current topic of the company.
      • Topic selection has to be done in accordance with the supervising professor.

      Admission criteria


      For an admission in this Master program, you need to fulfill the following admission criteria:

      • A Bachelor’s degree or similar from an accredited university, at least 180 ECTS or equivalent (depending on the home country)
      • Proficiency in English, proven by either
        • official test score documents (TOEFL minimum 90 or IELTS 6.5 or above) or
        • confirmation that the Bachelor’s program was taught completely in English language
      • Basic language skills in German, proven by official test score documents (e.g. Goethe, telc, ÖSD) - minimum level A1 according to the CEFR (The Common European Framework of Reference for Languages).
        • In individual cases, other certificates can be accepted, if they contain at least the following information: name and address of issuing institution, responsible persons/teachers, level according to the CEFR, content and grade of the exam.
        • Attendance certificates are not sufficient as proof of basic German language skills.
      • One year of work experience
      • Letter of motivation

      For further information please check our application guide.

      Application process


      All applications must be done via our online application portal.

      • The application period for winter intake is between April 15 and May 31.
      • The application period for summer intake is between November 05 and November 30.
      • An admission committee intensively scrutinizes all applications and decides about final admission. Admission letters will be issued in June for winter intake and December for summer semester intake.

      If you have any questions concerning the application process, please contact

      Tuition fees and support structure


      Each semester costs EUR 3,300 in tuition fees, plus an administrative fee of approx. EUR 100 per semester. These fees include

      • organizational support and guidance before your start at Hof University, e.g. assistance with administrative issues
      • assistance in finding accommodation
      • intensive social and academic guidance during your studies
      • two week Orientation Period prior to the start of your studies
      • special social and cultural activities for integration
      • career-promoting activities such as intercultural trainings, field trips, company visits
      • free public transport in the city of Hof

      For a full overview on our support for international students and the practical issues of living in Hof, please have a look at the webpages of our Welcome Service.

      Contact for Prospective Students


      Welcome Center


      Prof. Dr. Daniel Werner | University of Applied Science Hof

      Prof. Dr. Daniel Werner

      Department of Interdisciplinary and Innovative Sciences
      Master General Management

      Hochschule Hof
      Alfons-Goppel-Platz 1
      95028 Hof

      Room: A129
      Phone +49 (0) 9281 / 409 4655
      Fax: +49 (0) 9281 / 409 55 4655
      E-Mail: daniel.wernerhof-university.LÖ

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