Master in General Management (M.B.A.)

“The beautiful small town took my heart away. Studying at Hof University is the most fulfilling educational experience. Students here have a strong relation with the industries and professors. The university provides us with an international platform and prepares us for our future careers in Germany and around the globe.

跟我一起學海飛揚 Let’s meet in Hof!"

Shuxin Huang
Graduate M.B.A. General Management from Taiwan

Program objectives


You already earned a Bachelor and gathered some professional experience? You feel a need for deeper knowledge of management and economics, especially for earning a leading position? Then our MBA program in General Management is just right for you. Kick-start your career with our perfect interdisciplinary toolbox of knowledge and skills in strategy development and leadership competence.

Our business-oriented modules provide you with the strategic and financial framework of companies. Find out about the critical factors for success in leadership and change processes and how to master them with expert communication and negotiation skills.

With our holistic management approach, we also look at business operations such as purchasing and the implications of digitalization. Our teaching methods include various modern methods such as cloud-based simulations, haptic management games and case studies. 


Fast facts


degree awarded

Master of Business Administration (M.B.A)
language of instructionfully taught in English language
duration4 semesters (2 theoretical, 2 practical)
application deadlines

April 15 - May 31 (winter semester)

November 05 - November 30 (summer semester)

academic dates including
orientation session

October 1 - March 14 (winter semester)

March 15 - September 30 (summer semester)

feesEUR 3,300 in tuition fees per semester (i.e. a total of EUR 13,200) plus approx. EUR
100 in student union fee per semester

Your benefits


After graduation, you are able to

  • conceive a company as a complex system which is influenced by global trends such as digitalization,
  • evaluate the implications of such megatrends on business models and
  • initiate the appropriate changes to secure the future of a company

In addition, you benefit from

  • German language skills of at least level B1 at graduation
  • an innovative and diverse mix of teaching methods - virtual learning, blended learning, simulations and case studies besides regular lectures
  • development of your intercultural competence
  • excellent career perspectives, e.g. in strategic management, procurement management, key account management or marketing and brand management

Ketrina from Albania


"What I truly like about my university is the perfect combination of theory and practice. During the first year of study we had the opportunity to get to learn more in depth about the different economic sectors that are part of the business world. In the second year, we were given the chance to apply the theoretical knowledge we got in practice (during our internship-period), and get a feeling of the job market.

The second thing I appreciate is the diversity. Getting to know people from different countries with different backgrounds and cultures is precious.

I would recommend this experience to my peers out there; it will help you grow as a university student, life student and future employee."


Nader from Palestine


"What I liked about the program is the practical educational method; implementing applied sciences helped me with understanding the topics while relating to the actual work life. Having the mandatory German language course helps a lot because it supported me in learning German, which is very important when applying for a job later; we graduate with at least a B1 level, which puts us in a very good position while we job hunt.

The support functions in the uni are very helpful and knowledgeable, from the International Office, to the Housing Office and the IT; they address our concerns bearing in mind the confusion and concerns one might have facing the new environment. The uni has high-tech state-of-art facilities that impress; and for someone who likes technology, it made my experience super friendly and exciting."

Rinzee from Sri Lanka


„I chose Master’s in General Management because of the wide scope of the topics we get to learn in the first year. This
allows us to expand our learning curve and helps us growing as professionals. The lectures are structured for students to be interactive with exposure to real-life examples. The best part of the program is the second year where we must engage in an internship. This definitely opens doors for choosing our career path and you realize that what you were preached in the first year is actually practiced in a working environment.“

Course structure


    • The standard period of study is 4 semesters.

    • The first two semesters provide practice orientated theory (case studies, working in labs, excursions, expert meetings…).
    • The third and fourth semester is spent working as an intern in a company to gain more practical experience. The Master Thesis has to be written during this time as well.

    • After successful completion of the program, Hof University of Applied Sciences awards the academic degree Master of Business Administration (M.B.A.).


      Course outline

      Semester 1Semester 2Semester 3Semester 4
      • 4 basic modules
      • 6 core modules
      • 2 elective modules

      60 ECTS

      • Internship, 30 ECTS
      • Master Thesis, 30 ECTS
      120 ECTS in total


      Course content


      The Master’s program contains 12 modules, 5 ECTS per module (4 basic modules + 6 core modules + 2 elective modules):

      Basic modules:

      • Applied Economics and Research on the German Market
      • Communication and Negotiation Skills
      • Leadership and Change Management
      • Strategic and Financial Framework

      Core modules:

      • Corporate Strategy and Controlling
      • Quality Management

      • Project Management

      • Information and Process Management

      • Industrial Marketing and Sales Strategies

      • Procurement Management and Risk Management

      Elective modules:

      • Production Execution and Logistics
      • Supply Chain Management
      • Production Process Excellence
      • Recent Trends in Management
      • German language A2*
      • German language B1*

      * If you have a German language level of A1 at the point of admission, the modules German A2 and B1 are mandatory. Other elective modules may be passed as additional modules but will not count toward your degree and can be charged with an extra fee.

      Students having advanced German language knowledge on level B1 or higher are free in choosing two elective modules. German language B2 or C1 can also be selected as electives.

      The 3rd and 4th semester are dedicated to an internship (30 ECTS) in a company and a practical Master's Thesis (30 ECTS). For entering the internship, all students have to prove at least the German language level B1.

      Master's Thesis

      • Application of the methodological procedures which were obtained and trained during the entire program.
      • The thesis should be written during the internship and should cover a current topic of the company.
      • Topic selection has to be done in accordance with the supervising professor.



      A unique feature of our M.B.A. is that students spend the second year (third and fourth semester) doing a practical internship in industry (e.g. in procurement, sales or project management). Also the Master thesis is project-based and done in cooperation with a company. Thus, you can immediately apply your knowledge, gain profound professional experience and earn money at the same time.


      "I am a graduate from the General Management MBA program. Currently I am working at Allianz Technology as Finance Controller. What I liked most about my studies was the dynamic lectures focused into the practice combined with the experience of the professors.

      Hof University gives you the opportunity of studying in a German University with a dynamic and international environment. You will get exposure to the German industry and job market. Hof University will give you the knowledge to be able to develop yourself in the changing and international world that we have. "

      Julio Reza
      Graduate M.B.A General Management from Mexico City

      (together with University President Prof. Dr. Dr. h.c. Jürgen Lehmann (right) and Prof. Dr. Daniel Werner on the occassion of being awarded the DAAD prize)

      Admission criteria


      For an admission in this Master program, you need to fulfill the following admission criteria:

      • A Bachelor’s degree or similar in humanities, social, engineering or economic sciences or similar from an accredited university - minimum 180 ECTS or equivalent (depending on the home country).
      • Proficiency in English, proven by either
        • official test score documents (TOEFL minimum 90 or IELTS 6.5 or above) or
        • confirmation that the Bachelor’s program was taught completely in English language
      • Basic language skills in German, proven by official test score documents (e.g. Goethe, telc, ÖSD) - minimum level A1 according to the CEFR (The Common European Framework of Reference for Languages).
        • In individual cases, other certificates can be accepted, if they contain at least the following information: name and address of issuing institution, responsible persons/teachers, level according to the CEFR, content and grade of the exam.
        • Attendance certificates are not sufficient as proof of basic German language skills.
      • One year of work experience
      • Letter of motivation

      For further information please check our application guide.

      Application process


      All applications must be done via our online application portal.

      • The application period for winter intake is between April 15 and May 31.
      • The application period for summer intake is between November 05 and November 30.
      • An admission committee intensively scrutinizes all applications and decides about final admission. Admission letters will be issued in June for winter intake and December for summer semester intake.

      If you have any questions concerning the application process, please contact

      Tuition fees and support structure


      Each semester costs EUR 3,300 in tuition fees, plus an administrative fee of approx. EUR 100 per semester. These fees include

      • organizational support and guidance before your start at Hof University, e.g. assistance with administrative issues
      • assistance in finding accommodation
      • intensive social and academic guidance during your studies
      • two week Orientation Period prior to the start of your studies
      • special social and cultural activities for integration
      • career-promoting activities such as intercultural trainings, field trips, company visits
      • free public transport in the city of Hof

      For a full overview on our support for international students and the practical issues of living in Hof, please have a look at the webpages of our Welcome Service.

      Contact for Prospective Students


      Welcome Center


      Prof. Dr. Daniel Werner | University of Applied Science Hof

      Prof. Dr. Daniel Werner

      Department of Interdisciplinary and Innovative Sciences
      Master General Management

      Hochschule Hof
      Alfons-Goppel-Platz 1
      95028 Hof

      Room: A129
      Phone +49 (0) 9281 / 409 4655
      Fax: +49 (0) 9281 / 409 55 4655
      E-Mail: daniel.wernerhof-university.LÖ

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