Master in General Management (M.B.A.)

“The beautiful small town took my heart away. Studying at Hof University is the most fulfilling educational experience. Students here have a strong relation with the industries and professors. The university provides us with an international platform and prepares us for our future careers in Germany and around the globe.

跟我一起學海飛揚 Let’s meet in Hof!"

Shuxin Huang, MBA General Management student from Taiwan

After graduating with a Bachelor’s degree and gaining a few years of work experience many graduates begin seeing the need for deeper knowledge of management and economics, especially for earning a leading position. Our MBA program in General Management is focused on developing students’ knowledge and skills in leadership competence, strategy development, development of new business models, as well as their implementation through change and project management. Thanks to a high level of tertiary-level education, in combination with the program’s cross-sectional subjects, the General Management students are sought after companies and organizations from a variety of different industries.

Download our program brochure!

Fast facts


degree awarded

Master of Business Administration (M.B.A)
duration4 semesters (2 theoretical, 2 practical)
application deadlines

April 15 - May 31 (winter semester)

November 05 - November 30 (summer semester)

academic dates including
orientation session

October 1 - March 14 (winter semester)

March 15 - September 30 (summer semester)

feesEUR 3,150 in tuition fees per semester (i.e. a total of EUR 12,600) plus approx. EUR
100 in student union fee per semester
language of instructionEnglish

Program objectives


The program offers the personal and professional skills and qualifications required for leadership tasks in various business units.

Graduates of the program will be able to become a manager in an overseas branch of a German company of a German branch of a foreign company.

Target group and prerequisites


The Master's program "General Management” is designed for international oriented graduates of Economics, Engineering, Social or Cultural Sciences, or similar, who have professional experience.


  • A BSc or similar from an accredited university in humanities, social, engineering or economic sciences or similar - minimum 180 ECTS or equivalent (depending on the home country)
  • Proficiency in English, proven by official test score documents (TOEFL minimum 90 or IELTS 6.5 or above). If English was the language of instruction in your previous degree, a document issued by your university confirming this is accepted as proof of English language skills.
  • Basic language skills in German, proven by official test score documents (e.g. Goethe, telc, ÖSD) - minimum level A1 according to the CEFR (The Common European Framework of Reference for Languages). In individual cases, other certificates can be accepted, if they contain at least the following information: name and address of issuing institution, responsible persons/teachers, level according to the CEFR, content and grade of the exam). Attendance certificates are not sufficient as proof of basic German language skills.
  • One year of work experience
  • Motivation letter

    "What I truly like about my university is the perfect combination of theory and practice. During the first year of study we had the opportunity to get to learn more in depth about the different economic sectors that are part of the business world. In the second year, we were given the chance to apply the theoretical knowledge we got in practice (during our internship-period), and get a feeling of the job market.

    The second thing I appreciate is the diversity. Getting to know people from different countries with different backgrounds and cultures is precious.

    I would recommend this experience to my peers out there; it will help you grow as a university student, life student and future employee."

    Ketrina Hoxha, MBA General Management student from Albania

    Course structure


      • The standard period of study is 4 semesters.

      • The first two semesters provide practice orientated theory (case studies, working in labs, excursions, expert meetings…).
      • The third and fourth semester is spent working as an intern in a company to gain more practical experience. The Master Thesis has to be written during this time as well.

      • After successful completion of the program, Hof University of Applied Sciences awards the academic degree Master of Business Administration (M.B.A.).


        Course content


        The Master’s program contains 12 modules, 5 ECTS per module (4 basic modules + 6 core modules + 2 elective modules):

        Basic modules:

        • Applied Economics and Research on the German Market
        • Communication and Negotiation Skills
        • Leadership and Change Management
        • Strategic and Financial Framework

        Core modules:

        • Corporate Strategy and Controlling
        • Quality Management

        • Project Management

        • Information and Process Management

        • Industrial Marketing and Sales Strategies

        • Procurement Management and Risk Management

        Elective modules:

        • Production Execution and Logistics
        • Supply Chain Management
        • Production Process Excellence
        • Recent Trends in Management
        • German language I (A2)*
        • German language II (B1)*

        * Students having German basic knowledge on level  A1, need to pass the modules "German I" (A2) and "German II" (B1). Other elective modules may be passed as additional modules but will not count toward your degree and can be charged with an extra fee.

        Students having advanced knowledge on level B1 or higher are free in choosing two elective modules. German language B2 or C1 can also be selected as electives.

        The 3rd and 4th semester are dedicated for an internship (30 ECTS) in a company and a practical Master's Thesis (30 ECTS).

        Master's Thesis

        • Application of the methodological procedures, which were obtained and trained during the entire program.
        • The thesis should be written during the internship and should cover a current topic of the company.
        • Topic selection has to be done in accordance with the supervising professor.

        Tuition fees


        • Each semester costs EUR 3,150 in tuition fees, plus an administrative fee of approx. EUR 100 per semester.
        • These fees include organizational support before and during your studies at Hof University as well as continuing counseling. We provide assistance in finding accommodation, offer orientation sessions prior to the start of your studies and organize additional activities such as intercultural trainings, field trips, company visits. Also, transportation in Hof is free of charge.
        • Accommodation and living expenses in Germany are estimated at around EUR 450 to EUR 500 per month, which includes rent and food. Mandatory health insurance (price depends on company and age -, visa and transportation costs are not included in this estimate. For your student visa you will have to provide financial proof of EUR 735 per month.
        • For scholarship options, please check the funding guide of the German Academic Exchange Service (DAAD) -

        Admission criteria


        For an admission in this Master program, you need to fulfill the following admission criteria:

        • A Bachelor’s degree or similar from an accredited university, at least 180 ECTS or equivalent (depending on the home country)
        • Proficiency in English, proven by either
          • official test score documents (TOEFL minimum 90 or IELTS 6.5 or above) or
          • confirmation that the Bachelor’s program was taught completely in English language
        • Basic language skills in German, proven by official test score documents - minimum level A1
        • One year of work experience

        Application process


        All applications must be done online. Please apply here.

        • The application period for winter intake is between April 15 and May 31.
        • The application period for summer intake is between November 05 and November 30.
        • An admission committee intensively scrutinizes all applications and decides about final admission. Admission letters will be issued in June for winter intake and December for summer semester intake.

        If you have any questions to the application process do not hesitate to contact  

        Please get in touch with us!


            Kindly use our contact form if you are looking for further information about the Master's program "General Management".

         Renate Anschütz | University of Applied Science Hof

        Renate Anschütz

        International Office/Student and Career Services
        Welcome Center

        Hochschule Hof
        Alfons-Goppel-Platz 1
        95028 Hof

        Room: A 015
        Phone +49 (0) 9281 / 409 3357
        Fax: +49 (0) 9281 / 409 55 3357
        E-Mail: welcomehof-university.LÖ


         Carolin Huttner | University of Applied Science Hof

        Carolin Huttner

        International Office/Student and Career Services
        Welcome Center

        Hochschule Hof
        Alfons-Goppel-Platz 1
        95028 Hof

        Room: A 015
        Phone +49 (0) 9281 / 409 3319
        Fax: +49 (0) 9281 / 409 55 3319
        E-Mail: welcomehof-university.LÖ


        Prof. Dr. Daniel Werner | University of Applied Science Hof

        Prof. Dr. Daniel Werner

        Institute for Continuing Education (ifw)
        Master German-Indian Management Studies

        Hochschule Hof
        Alfons-Goppel-Platz 1
        95028 Hof

        Room: A 114
        Phone +49 (0) 9281 / 409 4655
        Fax: +49 (0) 9281 / 409 55 4655
        E-Mail: daniel.wernerhof-university.LÖ



        Campus Hof

        95028 Hof

        Campus Münchberg

        Kulmbacher Str. 76
        95213 Münchberg