Master in General Management (M.B.A.)

You already earned a Bachelor and gathered some professional experience? You feel a need for deeper knowledge of management and economics, especially for earning a leading position? Then our MBA program in General Management is just right for you. Kick-start your career with our perfect interdisciplinary toolbox of knowledge and skills in strategy development and leadership competence.

Our business-oriented modules provide you with the strategic and financial framework of companies. Find out about the critical factors for success in leadership and change processes and how to master them with expert communication and negotiation skills.

With our holistic management approach, we also look at business operations such as purchasing and the implications of digitalization. Our teaching methods include various modern methods such as cloud-based simulations, haptic management games and case studies. 

Download our program brochure!

After graduation, you are able to

• conceive a company as a complex system which is influenced by global trends such as digitalization,
• evaluate the implications of such megatrends on business models and
• initiate the appropriate changes to secure the future of a company

In addition, you benefit from

• German language skills of at least level B1 at graduation
• an innovative and diverse mix of teaching methods - virtual learning, blended learning, simulations and case studies besides regular lectures
• development of your intercultural competence
• excellent career perspectives, e.g. in strategic management, procurement management, key account management or marketing and brand management

• The standard period of study is 4 semesters.

• The first two semesters provide practice orientated theory (case studies, working in labs, excursions, expert meetings…).
• The third and fourth semester is spent working as an intern in a company to gain more practical experience. The Master Thesis has to be written during this time as well.

• After successful completion of the program, Hof University of Applied Sciences awards the academic degree Master of Business Administration (M.B.A.).

The Master’s program contains 12 modules, 5 ECTS per module (4 basic modules + 6 core modules + 2 elective modules):

Basic modules:

• Applied Economics and Research on the German Market
• Communication and Negotiation Skills
• Leadership and Change Management
• Strategic and Financial Framework

Core modules:

• Corporate Strategy and Controlling

• Quality Management

• Project Management

• Information and Process Management

• Industrial Marketing and Sales Strategies

• Procurement Management and Risk Management

Elective modules:

• Production Execution and Logistics
• Supply Chain Management
• Production Process Excellence
• Recent Trends in Management
• German language A2*
• German language B1*

* If you have a German language level of A1 at the point of admission, the modules German A2 and B1 are mandatory. Other elective modules may be passed as additional modules but will not count toward your degree and can be charged with an extra fee.

Students having advanced German language knowledge on level B1 or higher are free in choosing two elective modules. German language B2 or C1 can also be selected as electives.
 

Internship
The 3rd and 4th semester are dedicated to an internship (30 ECTS) in a company and a practical Master's Thesis (30 ECTS). For entering the internship, all students have to prove at least the German language level B1.
 

Master's Thesis

• Application of the methodological procedures which were obtained and trained during the entire program.
• The thesis should be written during the internship and should cover a current topic of the company.
• Topic selection has to be done in accordance with the supervising professor.

A unique feature of our M.B.A. is that students spend the second year (third and fourth semester) doing a practical internship in industry (e.g. in procurement, sales or project management). Also the Master thesis is project-based and done in cooperation with a company. Thus, you can immediately apply your knowledge, gain profound professional experience and earn money at the same time.

For an admission in this Master program, you need to fulfill the following admission criteria:

• A Bachelor’s degree or similar in humanities, social, engineering or economic sciences or similar from an accredited university - minimum 180 ECTS or equivalent (depending on the home country).
• Proficiency in English, proven by either
  • official test score documents (TOEFL minimum 90 or IELTS 6.5 or above) or
  • confirmation that the Bachelor’s program was taught completely in English language
• Basic language skills in German, proven by official test score documents (e.g. Goethe, telc, ÖSD) - minimum level A1 according to the CEFR (The Common European Framework of Reference for Languages).
  • In individual cases, other certificates can be accepted, if they contain at least the following information: name and address of issuing institution, responsible persons/teachers, level according to the CEFR, content and grade of the exam.
  • Attendance certificates are not sufficient as proof of basic German language skills.
• One year of work experience

For further information please check our application guide.

All applications must be done via our online application portal.

• The application period for winter intake is between April 15 and May 31.
• The application period for summer intake is between November 05 and November 30.
• An admission committee intensively scrutinizes all applications and decides about final admission. Admission letters will be issued in June for winter intake and December for summer semester intake.

If you have any questions concerning the application process, please contact admission@hof-university.de.

Each semester costs EUR 3,150 in tuition fees, plus an administrative fee of approx. EUR 100 per semester. These fees include

• organizational support and guidance before your start at Hof University, e.g. assistance with administrative issues
• assistance in finding accommodation
• intensive social and academic guidance during your studies
• two week Orientation Period prior to the start of your studies
• special social and cultural activities for integration
• career-promoting activities such as intercultural trainings, field trips, company visits
• free public transport in the city of Hof

For a full overview on our support for international students and the practical issues of living in Hof, please have a look at the webpages of our Welcome Service.