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Our students deal with traditional and innovative techniques in an open, curious and confident manner. According to the implementation ideas, we use analog and digital tools. Research and experimentation are in the foreground, always with a view to responsible and environmentally conscious action.

The interest in socially relevant topics and their staging, as well as the willingness to deal with the latest media technology, is both a prerequisite for the study and for successful work.

1st semester

  • History of Design / Theory of Perception
  • Typography 1
  • Creative Coding / Digital Prototyping
  • Image and effect
  • Form and Text
  • Tools and Technology

2nd semester

  • Media Theories / Media Studies / Scientific Work
  • Typography 2
  • Interaction Design / Data Driven Design
  • Digital Design
  • Workshops: Graphic, Photo, Digital, Interaction

3rd semester

  • Design History
  • User Experience Design
  • Design Project Graphic / Editorial
  • Design project Interaction / Information Design
  • Design Project Digital Storytelling
  • Workshops: Graphics, Digital, Interaction
  • Presentation and Documentation

4th semester

  • Media theories / media studies
  • Theory and practice of project work
  • Design Projects 1: Graphics / Editorial, Interaction / Information Design, Digital Storytelling
  • Entrepreneurship 1: Planning, project calculation, design law
  • Workshop
  • Elective Workshop

5th semester

  • Practical semester
  • Practical report

6th semester

  • Design and Discourse
  • Design Projects 2: Graphic / Editorial, Interaction / Information Design, Digital Storytelling, Guest Project
  • Entrepreneurship 2: Marketing, Foundation, Digital Brand
  • Elective Workshop
  • 7th semester

  • Bachelor thesis
  • Scientific work
  • Design and Discourse
  • Workshop
  • Exhibition Design


Collaborative projects in an interdisciplinary curriculum prepare students for the world of work. We offer a thematic range of design projects from society, science, business and culture each semester. Field trips to agencies, companies, and production facilities enhance the content of hands-on teaching. We work together in small classes with intensive supervision and in an active classroom setting.


After graduation, you will work, for example, in the fields of communication, media, culture, research and development as well as public relations and business as: 

  • Interaction Designer
  • Graphic Designer
  • Exhibition Designer
  • Art Director
  • Creative Director
  • UX Designer
  • Information Designer

  • General or subject-linked university entrance qualification
  • Advanced technical college entrance qualification or, if applicable, professional qualification
  • Aptitude test to prove artistic or creative, conceptual talent

Incom is the communication platform of the communication design program. Here you can find current projects from the current semester.

Check out Incom

Aptitude test

Within the framework of an (online) presentation, you will demonstrate your communicative and creative talents. Register in advance on the Primuss application portal and fill out the form with your personal details. Directly in the portal you send your application including attachments to Hof University.

Online application portal

Degree awarded
Interdisciplinary and Innovative Sciences
7 semesters including one practical semester
Winter semester
Application period

June 15

Tuition fees
Language of instruction
Study abroad

possible but not mandatory


Campus Münchberg

The campus Münchberg is located about 20 km south of our main campus. Here you will find a library, high-tech laboratories and our textile technical center.

More about Campus Münchberg

Our teaching concept

The working world of communication designers is changing faster today than in the past: classic fields of work are disappearing, new fields of work are emerging. Consequently, new demands are being placed on design training. We are also currently dealing with the further development and reorientation of communication design teaching at the Münchberg campus in order to prepare students for a variety of problems and lifelong learning.

Excursions to agencies, companies and production sites expand the content of practice-oriented teaching. Students learn how various design disciplines - graphic design, information design, user experience, editorial, animation, and interaction - are applied in the workplace. In recent years, we have visited art+com, betahaus Berlin, Infographics Group, Fablab Berlin, FontShop, think moto and Gestalten Verlag, for example. This is where the first contacts for the internship semester are made.


Spooky | Wagner | Sound Exhibition by Communication Design students

Research and cooperation

In the fourth and sixth semesters, the focus is on cooperation projects with museums, civil society organizations or industry. In recent years, we have collaborated with the Richard Wagner Museum, the Iwalewahaus, the art museum in Bayreuth as well as with the Theater Hof and the Hof Symphony Orchestra, with Siemens Healthineers, Zeiss Meditec, Meinel Bräu and Bleed Clothing. These projects result in research projects and jobs for our students.

Insight into our cooperations

From March to July 2022, students used Lindenstr. 11 in Münchberg as an open "urban space" - a jointly organized space that enabled encounters, generated cohesion and thus enriched life in the city. Upon request, the city of Münchberg made a store available for trustful use for the duration of one semester within the framework of the funding program "Leerstand beleben" ("Revitalize vacant spaces").

About the project

In the summer semester of 2021, students from the 4th and 6th semesters developed and presented their concepts, designs and prototypes for a planned forest experience center in Mehlmeisel in the Fichtel Mountains. This is a cooperative project between Hof University of Applied Sciences and the Bayreuth - Münchberg Office for Food, Agriculture and Forestry as well as the Bavarian Forestry Administration.

About the project

As part of the EFRE WiMiT project Economy 4.0 in SMEs, a team of our students researched the possibilities and challenges of robots for conveying information in museums. At the Information Center for Rye Culture, a series of interaction scenarios and user experience methods were carried out with the humanoid robot Pepper from Softbank Robotics.
Pepper is now being used to introduce the exhibition and explain different types of grains.

In cooperation with the Brose Group's Future Workshop in Bamberg, Prof. Michael Zöllner and students worked on the topic "Future Micromobility". The objective was to improve the user experience of last-mile mobility with e-scooters and to develop solutions for urban areas and small towns.

The students analyzed the current, urban situation of e-scooters in Munich, tested and evaluated all scooter providers in terms of hardware, logistics and digital services. The findings were transferred into concepts with a focus on UX, interaction and information design and functional prototypes.

Symotiv is a design-oriented research project that deals with bringing the classical orchestra into digital representations. Many of the aspects that orchestral music involves are shown and explained with new means. The basis for the project is the cooperation of the Hof Symphonic Orchestra with the research group Interactiondesign Hof University Campus Münchberg.

About the project

For the exhibition One for All(s) (11.07. - 28.11.2021) about the engineer and architect of the baroque Maximilian von Welsch in the Fürstenbau of the Rosenberg Fortress, Prof. Michael Zöllner's team developed a series of explanatory and informative apps.

About the project

On the occasion of the university's 25th anniversary, the students designed an exhibition that presented an inventory and reflection as well as a picture of the university's future.

"All the world's a stage." This phrase by William Shakespeare, which has become a commonplace, set the thematic framework for the students' collaborative project with the Richard Wagner Museum Bayreuth. The museum took the reopening of the Margravial Opera House in Bayreuth as an opportunity to question the concept of world theater in the summer exhibition and commissioned the young designers with the entire exhibition design.

About the project

At JuniorLab Berlin, girls and boys between the ages of 8 and 14 playfully learn about the creative possibilities of hardware and software. For one week, they build superheroes, compose favorite songs on self-made instruments and design intelligent clothing. During the Easter and fall vacations, the participants of the workshops learn about terms of digitalization such as Arduino, creative coding, soldering, 3D printing or wearables. Terms that our students also encounter in the course of their media design studies. 

Students from the media design program are regular mentors in the Juniorlab and impart knowledge that they have learned themselves during their studies.

"Students from our university's media design department were also involved in the 35th Bavarian Theater Days in Hof. In the seminar "Editorial" with Prof. Claudia Siegel, the students designed the visual appearance of the Bavarian Theater Days, which could be seen everywhere in the Hof cityscape at the beginning of May. Flags and posters called for a "change of shift" with decisive gestures and significant red.

The motto of the theater days initiated a political discussion about the change of work and power relations, about individual life plans and social values. In addition, students in the "Interaction and Information Design" seminars taught by Prof. Michael Zöllner experimented with projections, intelligent automata, virtual reality, and designed classic information graphics that explain the creation, organization, and financing of a stage play in the theater."

- Excerpt from the campus magazine "CamPuls", March 2017

Workshops and spaces

Due to its approx. 130 sqm area and a room height of about 6 m, the studio offers almost unlimited possibilities for shootings, setups and installations. For photography and film, there are two permanently installed background systems, a variety of powerful flash heads for combining all conceivable forms of light.

The size of the room here allows us to make digital recordings, 3D scans and interactive room installations. Large-format setups in the area of design in space and exhibition design are created here in original size.

A table tennis table invites to movement and communication.

A design process can also be advanced starting from the medium and material - by trying it out. In the paper workshop, possibilities of realization can be explored and the implementation of prototypes and presentations can be realized. In the book binding workshops, students acquire craft skills, learn technical terms and sharpen their assessment skills.

The typography workshop has a Risograph EZ 570. Small print runs can be produced quickly and cost-effectively. The principle of impositioning printed sheets is taught in a practical way. The Riso is ideal for demonstrating and testing color mixtures, color separations and image screening. The color saturated and imperfect print image is what makes it so appealing: It is used with sustained enthusiasm by students, stimulating experimentation and inviting them to publish their own attitudes.

In the age of digitalization, it is important to always work quickly with the latest technologies. To this end, our interaction lab provides a wide range of technical tools on which not only learning takes place, but also experimentation and research. From robots, 360° cameras and conductive ink to VR goggles and MultiTouch Tables to film plotters and 3D printers. And new tools are constantly coming onto the market and thus into our lab.

Together with the textile design program, we operate a laser cutter. Here, as with 3D printing, it goes from the rapid production of ideas and designs in paper, cardboard, wood, textiles and acrylic to research with material and virtuality.

From the idea to real prototyping within a few hours. With our CNC milling machine (DIN A1), three 3D printers (Ultimaker) and laser cutter (Zing), this is a matter of course in our seminars. We already teach our students the basics for this in their basic studies.

Exhibition of works

The exhibition at the end of each semester requires the completion of semester projects and bachelor's theses by a set date. Students work for weeks toward this sensitive deadline. By showing and viewing, students learn from and with each other. The works demonstrate conceptual and design exploration in the disciplines of editorial, digital storytelling, and interaction and information design.