Digital Business (B.A.)

The new Bachelor's program in Digital Business focuses on a holistic approach to digitalization, where the importance of data and technology in decision-making and business processes is complemented by strategic and methodological aspects.

Our main goal is to equip you with the professional, methodological and personal skills you need to be successful in the digital business world.

By integrating and applying the latest IT technologies in the teaching modules, you will be able to analyze processes and technologies in a target-oriented manner and design and implement effective strategic and operational measures.

A particular focus of our practical training is on digital value chains in combination with digital infrastructures, internet technologies as well as change and project management in the context of the world of work 4.0.

Our clear goal is to increase the level of maturity for digital transformation in the corporate environment.

Semesters 1 to 4: Fundamentals

During the first four semesters, you will acquire the basic knowledge and skills in the field of digital business administration as well as the technical, methodological, personal and language skills you will need for your professional career.

Semesters 5 to 7: Specialization and thesis

• Digital know-how: In-depth knowledge of the application of digital technologies and the development and design of digital business processes in various areas of organizations.
• A special focus of the hands-on education training is on digital value chains in combination with digital infrastructures, internet technologies, and change and project management in the context of the World of Work 4.0.
• You will also spend a full semester in a company or organization of your choice to gain practical experience. You can choose when to do this as part of your specialization (5th or 7th semester).
• In your final semester, you will write your Bachelor's Thesis, ideally in a company with a digital focus.

Study plan Bachelor Digital Business (in German)

1. Technical skills: You will gain in-depth knowledge of digitalization and new technologies, complemented by traditional business know-how.

2. Methodological skills: You will learn to analyze and optimize processes and technologies, and to design and implement effective strategic and operational measures.

3. Personal skills: You will develop a strong awareness of sustainability and be able to actively shape digital change in terms of sustainable development, regardless of the industry.

4. Practical application: Through practical training and collaboration with a large regional and supra-regional network of companies and local authorities, you will be prepared for real challenges in your professional life.

5. Innovation: You will be encouraged to turn your own ideas and concepts into digital business models.

The practice-orientation of our B.A. in Digital Business prepares graduates to lead and advise companies on their way into the digital future or to become entrepreneurs themselves.

This leads to the following career fields, among others

• Business Analyst
• Digital Marketing Specialist
• Digital Process Analyst
• Digital Consultant in multinational companies or public organizations
• Project Manager