"What drew me to Hof University was the combination of its academic focus and its location at the heart of Germany’s automotive region. Being so close to companies like BMW, Volkswagen, and Mercedes-Benz made the connection between what we learned in class and the reality of the industry feel very tangible.
In the program, I especially valued the balance between theory and practice. Studying topics such as Smart Factory and Business Administration, and then applying them during my internship at Mercedes-Benz AG, allowed me to understand these subjects on a much deeper and more practical level.
Life as a student in Hof is supportive and international. There are many opportunities to connect with people from different backgrounds, and learning German plays an important role in integrating into both the culture and the workplace. For future students, I always recommend embracing not only the academics but also the experiences beyond the classroom: traveling, meeting new people, and discovering new perspectives that enrich both personal and professional growth."