Prof. Dr. Christine Falkenreck

Curriculum Vitae

Since September 2013,  I am a Marketing Professor at Hof University-passionate by decision making science, strategic marketing, marketing research and innovative teaching methods. Being the academic advisor and program head of  Master Project Management,I support our students at Hof University to reach project management excellence by improving their skills in leadership and management knowledge. 


Since 2009, I am a research fellow at the University of Kassel specialized in  Business-to-Business marketing and technical sales. My field of interest relates to changes and requirements of relationship marketing management with reference to the Internet of Things (Industry 4.0). I am specialized in customer satisfaction research, services marketing, B-to-B brand management, brand loyalty programs and their effect on customer commitment,  B-to-B competitive research and customer driven sales strategies.  My working experience includes international quantitative and qualitative marketing research, online research and focus group interviews, strategic marketing (workshops, strategy development and implementation of measures) as well as competitive research projects.

Since 2016,I work as an expert for the European Commission in Brussels. 

Prof. Dr. Christine Falkenreck | University of Applied Science Hof

Prof. Dr. Christine Falkenreck

Engineering Department
Industrial Engineering

Hochschule Hof
Alfons-Goppel-Platz 1
95028 Hof

Room: C 115
Phone +49 (0) 9281 / 409 4615
Fax: +49 (0) 9281 / 409 55 4615
E-Mail: christine.falkenreckhof-university.LÖ

Office hours

Thursday, from 13:00 to 14:00
by registration via email

Teaching area / Field

Business-to-Business Marketing and Sales


Departmental Adviser ING
Academic Adviser Master Project Management
Program Head of Master Project Management



Campus Hof

95028 Hof

Campus Münchberg

Kulmbacher Str. 76
95213 Münchberg

Campus Kronach

Kulmbacher Straße 11
96317 Kronach

Fon: +49 (0) 9281 / 409 3000

Campus Selb

Wittelsbacher Str.41
95100 Selb
Fon: +49 (0) 9281 / 409 3000