With about 1450 students the Business Department is the largest faculty of Hof University of Applied Sciences. Competences necessary to solve economic and legal tasks are conveyed with scientific methods and expertise in media design.
You as a student will learn how to take responsibility and how to solve tasks goal-oriented and sustainably. Therefore skilfulness in the selection of methods and decision-making capability is essential.
Thus, besides a high standard of expertise, we attach particular importance to the personal development of key qualifications. We define key qualifications as self-responsibility, team work and performance capabilities, intercultural understanding and adequate behaviour, being able to present and a good knowledge of at least one of the world business languages – preferably acquired by international experience…
The faculties’ professors will guide and support you – characterized by years of practical management experience.
You can choose between the degree programs Business Administration, Business Law, International Management and Media Design.
Would you like to combine your studies with a professional training? Than our diversified Dual Program of Study might be of interest for you.
In the degree programs International Management and Business Administration it is possible to acquire a double degree in collaboration with partner institutions.
The course "Sectoral Marketing" deals with different approaches in marketing and advertising for different branches. Education Marketing was selected. First a competitor analysis was conducted, comparing how advertising is done by universities within a radius of 200 km.
A critical synopsis of the concepts finally led to the creation of an own concept, which led to the making of two spots.
Students were free to define content, plot and setting of the spots and created their spots on their own ideas.