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Entrance requirements


Qualification requirements for the admission to the Master’s degree program are:

Alternative: Applicants with an overall grade better than 3,0 can be admitted insofar they have a special qualification for this degree program, e.g. complete studying abroad, relevant professional experience or an expert opinion.

  • The passing of the assessment of suitability. This is executed on the basis of three documents.

1) A CV (maximum 2 pages)

2) A Letter of Intent (maximum 2 pages), including a description of the applicant’s expectations and the personal motivation regarding the degree program

3) A short description (maximum 2 pages) of a current Case Study accessible by public media of the applicant’s own choice. This may be e.g. an acquisition, a diversification or a location decision by a known company, thus a process where the applicant recognizes an important question regarding management or marketing. Further information on the case study can be found here.

  • The standard language of instruction is German. Applicants need to be able to follow lectures and take exams in German language. The prerequisite for this is a knowledge of German at the language level C1 or TestDaF TDN4.
  • Since many of the case studies dealt with in the courses are written in English, a found knowledge of English is essential. 



  • Here you find information regarding the incurring costs.
  • In individual cases minor contributions for travel costs and accommodation may arise.



Campus Hof

95028 Hof

Campus Münchberg

Kulmbacher Str. 76
95213 Münchberg

Campus Kronach

Kulmbacher Straße 11
96317 Kronach

Fon: +49 (0) 9281 / 409 3000

Campus Selb

Wittelsbacher Str.41
95100 Selb
Fon: +49 (0) 9281 / 409 3000