Digital Business Management (M.Sc.)

Language level


Courses and examinations are held in German. An appropriate German language leve at C1 is recommended.

Latest news

The closing date for application for Master Digital Business Management is extended until 15.09.2022.

All prospective students who want to start International Management in the coming semester can apply  on the university website from now on.

Online application


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Start summer semester 2022

Admission requirement

Online-Application (Application period summer semester: 15.11. – 15.01.)

FAQ´s for applicants




Think, act, digitalize

  • Would you like to actively shape the digital change in our business world?
  • Are you an enthusiast for innovative processes and digital technologies?
  • Are you interested in economic as well as technical challenges of digitalization?
  • Then you have come to the right place!


Objectives and Contents

In our new master degree course Digital Business Management you will be optimally prepared for sophisticated professional and leadership tasks at the interface between management and digitalization (Career options).

You will obtain necessary process,  management and IT know-how as well as specialist and methodological competences needed to successfully develop digital values processes and business models for practical use (Program Structure).

In our new master program, we focus on a holistic approach to digitalization where the importance of data and technologies play an overriding role as well as methodological aspects.

Teaching modules will be presented mainly in German, occasionally in English, and the advantages of classroom teaching and virtual classes will be combined in an innovative way.

Furthermore, with your Master of Science degree upon completion of the program you will even be capable of sophisticated scientific work and of continuing your academic career with a PhD


Target Group 

  • Graduates with a bachelors degree in economics (as well as Industrial Engineering, Business Informatics and likewise) from Germany and abroad.
  • Graduates with a bachelors degree who have gained their first professional experience and who would like to have further training in the field of digitalization.

dual master program


The Digital Business Management Master Program is in general designed as a three semester full-time study program. You may, however, study DBM part-time as a dual program whilst having an occupation. By doing so, you will complete the same modules as in the full-time program. Only the duration of studies is prolonged by one or two semesters to a total of five semesters maximum. 

The dual master program has high prerequisites for the students’ willingness to perform and their flexibility when it comes to managing their job time. That is why we offer a program that combines working and studying. The most advantageous part is the students’ financial security and the pronounced practical orientation. 

Prof. Dr. Günter Hilmer

Program Head / Academic Advisor / Head of Board of Examiners

Business Department
Business Administration

Hochschule Hof
Alfons-Goppel-Platz 1
95028 Hof

Room: B 222
Phone +49 (0) 9281 / 409 4082
Fax: +49 (0) 9281 / 409 55 4082
E-Mail: guenter.hilmerhof-university.LÖ

Aneta Okon

Student Affairs Office

Hochschule Hof
Alfons-Goppel-Platz 1
95028 Hof

Room: A 113
Phone +49 (0) 9281 / 409 3250
Fax: +49 (0) 9281 / 409 55 3250
E-Mail: aneta.okonhof-university.LÖ


Milena Korczyk

Business Department
Office of the Department

Hochschule Hof
Alfons-Goppel-Platz 1
95028 Hof

Room: B 220
Phone +49 (0) 9281 / 409 4014
Fax: +49 (0) 9281 / 409 55 4014
E-Mail: milena.korczykhof-university.LÖ




Campus Hof

95028 Hof

Campus Münchberg

Kulmbacher Str. 76
95213 Münchberg

Campus Kronach

Kulmbacher Straße 11
96317 Kronach

Fon: +49 (0) 9281 / 409 3000

Campus Selb

Wittelsbacher Str.41
95100 Selb
Fon: +49 (0) 9281 / 409 3000