Economic psychology (B.Sc.)

Start WS 2019/2020

Application

 

Improving sales and increasing the motivation of employees simultaneously? Explaining and affecting the customer purchasing decisions or the behavior in workgroups?
These are common issues of the economic environment, in which business administration in itself is not sufficient.
Therefore, we want to impart in our degree program principles of business administration and economics. Furthermore, you will learn to transfer findings of psychology onto corporate context and to use the gained knowledge for this purpose.
At the end of the studies, you will be able to act economically efficient in a company. Not only will you be able to assess a company by its sales or production processes, but you will also be able to quantify the effect of working climate and dynamics of employee groups.
Additionally, you will gain a well-funded methodical knowledge in context of applied behavioral science and will have a first approach to quantitative and qualitative empirical methods. Lastly, you will learn the basics of psychology and you will gain an understanding of the science of human experience and behavior. This qualifies you for subsequent Master’s degree programs in psychology as well as in business administration, after finishing your Bachelor’s degree.

Program structure

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Academic Advising

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Career start

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Added value to a company

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Contact Person

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Prof. Dr. Robin Müller | University of Applied Science Hof

Prof. Dr. Robin Müller

Program Head/Academic Advisor

Business Department
Business Administration

Hochschule Hof
Alfons-Goppel-Platz 1
95028 Hof

Room: B 211
Phone +49 (0) 9281 / 409 4075
Fax: +49 (0) 9281 / 409 55 4075
E-Mail: robin.muellerhof-university.LÖSCHEN.de

 Holger Edelmann | University of Applied Science Hof

Holger Edelmann

Student Affairs Office

Student Affairs Office
Administrative Assistant

Hochschule Hof
Alfons-Goppel-Platz 1
95028 Hof

Room: A 115
Phone +49 (0) 9281 / 409 3223
Fax: +49 (0) 9281 / 409 55 3223
E-Mail: holger.edelmannhof-university.LÖSCHEN.de

 

Prof. Dr. Carsten Stark | University of Applied Science Hof

Prof. Dr. Carsten Stark

Head of Board of Examiners

Business Department
International Management

Hochschule Hof
Alfons-Goppel-Platz 1
95028 Hof

Room: C 144
Phone +49 (0) 9281 / 409 4275
Fax: +49 (0) 9281 / 409 55 4275
E-Mail: carsten.starkhof-university.LÖSCHEN.de

 Claudia Bilski | University of Applied Science Hof

Claudia Bilski

Business Department

Business Department

Hochschule Hof
Alfons-Goppel-Platz 1
95028 Hof

Room: B 221
Phone +49 (0) 9281 / 409 4013
Fax: +49 (0) 9281 / 409 55 4013
E-Mail: claudia.bilskihof-university.LÖSCHEN.de

 

Campuses

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Campus Hof

Alfons-Goppel-Platz-1
95028 Hof

Campus Münchberg

Kulmbacher Str. 76
95213 Münchberg