Economic psychology (B.Sc.)
Start WS 2019/2020
Improving sales and increasing the motivation of employees simultaneously? Explaining and affecting the customer purchasing decisions or the behavior in workgroups?
These are common issues of the economic environment, in which business administration in itself is not sufficient.
Therefore, we want to impart in our degree program principles of business administration and economics. Furthermore, you will learn to transfer findings of psychology onto corporate context and to use the gained knowledge for this purpose.
At the end of the studies, you will be able to act economically efficient in a company. Not only will you be able to assess a company by its sales or production processes, but you will also be able to quantify the effect of working climate and dynamics of employee groups.
Additionally, you will gain a well-funded methodical knowledge in context of applied behavioral science and will have a first approach to quantitative and qualitative empirical methods. Lastly, you will learn the basics of psychology and you will gain an understanding of the science of human experience and behavior. This qualifies you for subsequent Master’s degree programs in psychology as well as in business administration, after finishing your Bachelor’s degree.