Business Administration (B.A.)

Key Facts

Academic degree: Bachelor of Arts
Duration: 3,5 years
ECTS: 210
Start: March and October
Teaching language: German
Fees: None
Campus location: Hof
Special entry requirements: None
General entry requirements

…professionally competent, practice related, international… 

The study of Business Administration empowers you to develop solutions in all economic and administrative areas on the basis of scientific knowledge. You should have the ability to support the management on different business areas. After a familiarization period you should be able to undertake managerial functions in economy and administration, respectively to work on an entrepreneurial or freelance basis.

A dedicated team of professors and lecturers offer basic knowledge and practical solutions based on the current events of professional practice in the areas of principles and advancement. In addition to providing professional knowledge, imparting key qualifications is as well encouraged. A business language has to be chosen as a foreign language. The practical study semester is integrated in the course of study; however, the learning location is displaced from the university to the company. This practice time of almost half a year is appreciated by many companies and therefore, a significant advantage over university study programs.

After the practical study semester, you choose from the following specializations building on your basic knowledge of business administration:

  • Controlling and Finance Management
  • Marketing
  • Logistics
  • Human Resource Management and Organization
  • Health Management
  • Tax and Financial Statements
  • Tourism Management (study semester abroad)
  • Corporate Management in Special Economic Areas (study semester abroad)
  • Commerce (study semester abroad)
  • Business Formation
  • Language

In cooperation with foreign partner universities, the academic degree of the foreign university can be awarded for a study semester abroad.

Your professional work and development opportunities are characterized by an exceptionally wide range of businesses. Possible fields of activity offer the industry sector, the service sector and the public service sector. You can pursue your career both as a consultant as well as a senior executive. 

Spots "Hochschule Hof" by our student project groups with focus on marketing


The course "Sectoral Marketing" deals with different approaches in marketing and advertising for different branches. Education Marketing was selected. First a competitor analysis was conducted, comparing how advertising is done by universities within a radius of 200 km.


A critical synopsis of the concepts finally led to the creation of an own concept, which led to the making of two spots.

Students were free to define content, plot and setting of the spots and created their spots on their own ideas.




Important skills for managerial positions


Askin Akbulut

Alumnus, Business Administration (Bachelor of Arts)

"By studying Business Administration at the University of Hof, I have gained important skills that have opened up the way to my current managerial position.

In particular, the diversity of the acquired knowledge allows a very wide range of fields of activity after graduation." 

Contact person

Prof. Dr. Andreas Wagener | University of Applied Science Hof

Prof. Dr. Andreas Wagener

Program Head/Academic Advisor

Business Department
Business Administration

Hochschule Hof
Alfons-Goppel-Platz 1
95028 Hof

Room: B213
Phone +49 (0) 9281 / 409 4325
Fax: +49 (0) 9281 / 409 55 4325
E-Mail: andreas.wagenerhof-university.LÖ

Prof. Dr. Franz-Xaver Boos | University of Applied Science Hof

Prof. Dr. Franz-Xaver Boos

Head of Board of Examiners

Business Department
Business Administration

Hochschule Hof
Alfons-Goppel-Platz 1
95028 Hof

Room: B211
Phone +49 (0) 9281 / 409 4030
Fax: +49 (0) 9281 / 409 55 4030
E-Mail: franz-xaver.booshof-university.LÖ

 Claudia Bilski | University of Applied Science Hof

Claudia Bilski

Business Department

Hochschule Hof
Alfons-Goppel-Platz 1
95028 Hof

Room: B 221
Phone +49 (0) 9281 / 409 4013
Fax: +49 (0) 9281 / 409 55 4013
E-Mail: claudia.bilskihof-university.LÖ


 Holger Edelmann | University of Applied Science Hof

Holger Edelmann

Student Affairs Office
Administrative Assistant

Hochschule Hof
Alfons-Goppel-Platz 1
95028 Hof

Room: A 115
Phone +49 (0) 9281 / 409 3223
Fax: +49 (0) 9281 / 409 55 3223
E-Mail: holger.edelmannhof-university.LÖ


Milena Korczyk

Contact for Adjunct Lecturers

Business Department
Office of the Department

Hochschule Hof
Alfons-Goppel-Platz 1
95028 Hof

Room: B 220
Phone +49 (0) 9281 / 409 4014
Fax: +49 (0) 9281 / 409 55 4014
E-Mail: milena.korczykhof-university.LÖ




Campus Hof

95028 Hof

Campus Münchberg

Kulmbacher Str. 76
95213 Münchberg

Campus Kronach

Kulmbacher Straße 11
96317 Kronach

Fon: +49 (0) 9281 / 409 3000

Campus Selb

Wittelsbacher Str.41
95100 Selb
Fon: +49 (0) 9281 / 409 3000