Media Design (B.A.)

Key Facts

Academic Degree: Bachelor of Arts
Duration: 3,5 years (7 semesters)
ECTS: 210
Start: October
Teaching language: German
Fees: None
Campus location: Münchberg
Special entry requirements: aptitude test (creative paper and presentation) in German language
General entry requirements: general higher education entrance qualification
Admissions and Application

Just a Mü?

The bachelor´s degree course Media Design runs over 7 semesters and offers on the basis of a concept and strategic oriented theory of design an ideal environment for education and promotion of innovative and self- confident design personalities.

Our own campus in Münchberg (Upper Franconia) is an ideal environment for creativity and studying. We've provide small classes, personal care and education with a practical orientation. Therefore we are working together with museums, public organisations and companies.

The educational spectrum covers in detail fundamentals of design, Typography / layout and Web Design as well as Editorial Design, Graphic Design, Interaction and Interface Design. Design training will be embedded with topics about analysis and strategy development as for example Design Methodology, Design Theory, Usability / User Experience Design, Project Calculation, Project Management and Marketing.

Being part of the faculty of economics shows the innovative and future focused orientation of the Media Design study programme. This enables synergies and education offers which go far beyond a classical design course. Through the integration of design- as well as economic competence design students learn to use their creative potential equally for design, conceptual, economic and social innovations. They learn to link creativity, market economy and society connections professionally and successfully to understand design as a basis for innovation, as well as for the development of creative, sustainable strategies within economic decision making processes.

Our graduate students are working as art or creative directors, information architects, interaction or user experience designers in design agencies, design-departments of companies, as researchers and freelancers.

Current projects and stories in our





  • Elias Barrasch (Design Thinking)
  • Silke Bierwolf (Design- und Mediengeschichte, Grundlagen wissenschaftlichen Arbeitens)
  • Inken Bößert (Projektkalkulation)
  • Alexander Fleischmann | KOCMOC (Ausstellungsdesign)
  • Sven Hofmann (Digitale Kommunikation)
  • Matthias Knoch (Fotografie Grundlagen, Printtechnik)
  • Philipp Oehrlein (User Experience Design, Prototyping)
  • Anna Pleier (Marketing)
  • Lucas Schneider (Schriftdigitalisierung / Werkzeug)
  • Wolfgang Spahn (Creative Coding, Sound)
  • Lauri Trillitzsch (AV-Technik)
  • Andreas Zapf (HTML5, Onlineportfolio)


Prof. Michael Zöllner | University of Applied Science Hof

Prof. Michael Zöllner

Program Head/Academic Advisor

Business Department
Media Design

Hochschule Hof, Department Münchberg
Kulmbacher Str. 76
95213 Münchberg

Room: 333
Phone +49 (0) 9281 / 409 8563
Fax: +49 (0) 9281 / 409 55 8563
E-Mail: michael.zoellnerhof-university.LÖ

 Heike Meyer | University of Applied Science Hof

Heike Meyer

Business Department
Office of the Department

Hochschule Hof
Alfons-Goppel-Platz 1
95028 Hof

Room: B 222
Phone +49 (0) 9281 / 409 4012
Fax: +49 (0) 9281 / 409 55 4012
E-Mail: heike.meyer.2hof-university.LÖ


Prof. Claudia Siegel | University of Applied Science Hof

Prof. Claudia Siegel

Academic Advisor/Head of board of examiners/aptitude test

Business Department
Media Design

Hochschule Hof, Department Münchberg
Kulmbacher Str. 76
95213 Münchberg

Room: 333
Phone +49 (0) 9281 / 409 8564
Fax: +49 (0) 9281 / 409 55 8564
E-Mail: claudia.siegelhof-university.LÖ

 Ulrich Zehendner | University of Applied Science Hof

Ulrich Zehendner

Student Affairs Office
Administrative Assistant

Hochschule Hof
Alfons-Goppel-Platz 1
95028 Hof

Room: A 111
Phone +49 (0) 9281 / 409 3226
Fax: +49 (0) 9281 / 409 55 3226
E-Mail: ulrich.zehendnerhof-university.LÖ


Media Design (B.A.)




Campus Hof

95028 Hof

Campus Münchberg

Kulmbacher Str. 76
95213 Münchberg