Academic degree: Bachelor of Arts
Duration: 3,5 years
Start: March and October
Teaching language: German
Campus location: Hof
Special entry requirements: None
General entry requirements
The study of Business Administration empowers you to develop solutions in all economic and administrative areas on the basis of scientific knowledge. You should have the ability to support the management on different business areas. After a familiarization period you should be able to undertake managerial functions in economy and administration, respectively to work on an entrepreneurial or freelance basis.
A dedicated team of professors and lecturers offer basic knowledge and practical solutions based on the current events of professional practice in the areas of principles and advancement. In addition to providing professional knowledge, imparting key qualifications is as well encouraged. A business language has to be chosen as a foreign language. The practical study semester is integrated in the course of study; however, the learning location is displaced from the university to the company. This practice time of almost half a year is appreciated by many companies and therefore, a significant advantage over university study programs.
After the practical study semester, you choose from the following specializations building on your basic knowledge of business administration:
In cooperation with foreign partner universities, the academic degree of the foreign university can be awarded for a study semester abroad.
Your professional work and development opportunities are characterized by an exceptionally wide range of businesses. Possible fields of activity offer the industry sector, the service sector and the public service sector. You can pursue your career both as a consultant as well as a senior executive.
The course "Sectoral Marketing" deals with different approaches in marketing and advertising for different branches. Education Marketing was selected. First a competitor analysis was conducted, comparing how advertising is done by universities within a radius of 200 km.
A critical synopsis of the concepts finally led to the creation of an own concept, which led to the making of two spots.
Students were free to define content, plot and setting of the spots and created their spots on their own ideas.
Alumnus, Business Administration (Bachelor of Arts)
"By studying Business Administration at the University of Hof, I have gained important skills that have opened up the way to my current managerial position.
In particular, the diversity of the acquired knowledge allows a very wide range of fields of activity after graduation."