The degree program is offered as a full-time course and is completely modularized. It is possible to start in the summer semester as well as in the winter semester.
The students have large degrees of freedom regarding the organization of the course sequence and the choice of required electives. The timetable grants sufficient space for independent study and group work.
Due to the assignment of qualified lecturers from the field, several courses are executed as block courses, partly as weekend seminars and at external locations.
Core subjects of the degree program:
Exemplary additional optional subjects of past semesters:
The respective subjects, their extent and type of examination can be looked up in the current version of the study regulation.
For questions regarding the time schedule of the individual study the file “Overview of the marketing training” can be used.
The Master’s thesis needs to be executed as an empirical work with an own data collection, usually as a freely selectable research project or in collaboration with a company. For all marketing related topics a supervising lecturer is available.
The topic can already be determined in the second semester, usually the third semester is available for the processing. Empirical researches of our students are extensively supervised by an additional lecturer.
Further information can be found in our overview.